Ad angle: authentic beauty, desire for tranquility and to feel calm/comfortable - these people don't want to stand out, they just want a product them makes them feel natural and like themselves, enhancing their natural beauty.

Avatar: Natural beauty advocate (30-40)

Reasoning: There are plenty of people who want to wear lipstick just to feel comfortable, and not stand out with bright colours etc

UGC photos to request:

1. Before and after lipstick
2. Texture on hand
3. Creator holding lipstick up to lips
4. Aesthetic product shots

High production:

cene 1: Studio Introduction (5 seconds)

• Clean, well-lit white background
• Soft, ambient music throughout
• Model (30-40 years old) with minimal makeup enters frame, smiling naturally

Scene 2: Product Introduction (10 seconds)

• Close-up of the lipstick
• On-screen text: "Enhance Your Natural Beauty"

Scene 3: Application (15 seconds)

• Model applies the lipstick
• Split-screen showing before and after (subtle difference)