Ad angle: User wanting to feel more confident with a foundation that actually works on their skin. Using the psycho triggers of acceptance and social status
Reasoning: Matching a foundation shade can be tough, but theres obvious doubts around a product that can match your skintone - this will address that
Audience: Millennial matchmaker (24-35)
Creative based on the below review:
| sceptical- didn’t believe in “color changing foundations”, |
as someone who constantly has a foundation shade one too light or one too dark |
nothing but positive things to say |
UGC photos to request:
- Before and after using the foundation
- Mid application of the foundation
- Looking happy/shocked with the coverage, whilst holding the bottle
- Half face done, half not
High production:
Setting: A minimalist, high-tech studio with a large circular platform in the center. The platform can rotate and change color. Advanced lighting rigs surround the area.
Concept:
- Opening shot: A model (age 25-30) stands on the white platform, bare-faced, looking directly at the camera.
- She applies the color-changing foundation. Close-up shots show the product adapting to her skin tone perfectly.
- The platform begins to slowly rotate as different colored lights wash over it. We see the foundation seamlessly adjusting to each new lighting condition.
- Dramatic lighting changes simulate different environments:
- Bright, harsh overhead light (office setting)
- Warm, golden hour glow (outdoor sunset)
- Cool, blue-toned light (evening event)
- Flashing, multi-colored lights (night club)
- Throughout these changes, zoomed-in shots show the foundation maintaining a flawless finish, with no visible pores or imperfections.
- The model performs a series of expressions - smiling, frowning, surprised - demonstrating the foundation's flexibility and natural look.