avatar: The Self Care Advocate - 30 something who deeply cares about looking her best self and enhancing her own features rather than covering her face in heavy makeup, she’s finally trying Meroda foundation after seeing it frequently online.
angle: First impressions/review
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Framework/description:
a woman in her 30s sat at her vanity or where she gets ready, she’s trying Meroda foundation for the first time after seeing it all over social media over and over again. She is giving a very authentic energy leaning towards skepticism. She expresses that she values beauty products that elevate her own features, she’s not trying to look like someone else. She’s heard this foundation is a perfect shade match, it’s light weight, and made with ingredients like sodium hyaluronate to plump and hydrate so she’s hoping to see very healthy looking skin. She’s also excited about SPF 15 and the antioxidant ingredient vitamin E because these ingredients make her feel like the brand truly cares about her skin and not just selling her make up. Initially as she shows the products and introduces it she uses phrases like “a lot of times viral products just dont live up to the hype” and “i dont know how much I believe this will work” as she’s looking at the initial white color of the foundation. As she starts to blend it out she expresses a very positive surprised reaction. She engages with the audience saying “are you seeing this? it looks like.. my skin but like, better!” when she finishes applying to the whole face she gives a positive review speaking to how she feels like this is the first time a foundation has given her an effortless glow look without feeling like she’s painted on a thick layer to hide behind. She loves the one step coverage + skin care + SPF. She recommends everyone stop scrolling past the ads and try the foundation already.
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