UGC Photos to request:
HIGH PRODUCTION :
Video 1: avatar: recently single/datenight diva 25-35 who is a trendy make up enthusiast angle: from minimalist day look to bold date look CF is the only foundation you need.
Model sits in front of camera in front of a white backdrop with studio lighting. She has her hair pulled back and skin prepped for make up. On one side of her face a make up artist works on creating the day time minimalist look while on the other side a make up artist works on creating the bold date night look. Only the MUA hands and tools are in frame and the process is sped up in editing so we an watch both looks be created while text on screen or voiceover introduces the concept - Two looks, One foundation. Calling out USPs like:
Hyaluronic Acid: it plump and smooth my skin..,
“shade matching” “buildable coverage allows you to easily go from office ready to date night” “SPF 15 for added protection” “Botanical Boost for hydration and care” “dewy finish looks like your own skin!”
UGC:
UGC talking to camera style video where talent apply while talking, to show how to create a minimalist day time look that would be work appropriate - think “no make up make up look”, and then build on it to turn it into a fuller coverage date night look with a red lip, eye liner and lashes.
the Focus in filming and script is the foundation being the key to flawlessly going from day time to night time look. She explains that the formula is light weight and long wear so she doesn’t have to wash it off and start over to create her date look but rather she can simply build on it for fuller coverage, she speaks to the hydrating botanical ingredients, SPF for one step make up + skin care, and perfect shade match so she doesn’t have to stress about looking silly on a date with the wrong shade ever.
Following the hook, talent says “watch me go from day time-no-make-up look to sexy date night ready with this shade matching foundation you won’t believe it until you see it.” She goes on to explain the lightweight buildable formula as she creates the first simple look. She uses phrases like “See look at this dewy finish? to me there’s nothing sexier than a woman with this natural glow look, it’s giving SKIN.” She then says “okay let’s say now I’m done at work I have an hour to get ready, lets build this out”, she mentions “I love that this foundation it makes it long lasting so it’s not settling into my pores or creasing where I feel like i have to wash it off and start over at the end of the day I can literally just add on a little bit and this is what I get!” and now she has her finished bold date night look.
USP to touch on: -buildable formula -perfect shade match -SPF -long wear -unique and vegan ingredients
Hooks : 1.VO: I've never had a man complimenting my actual skin but since I've started using this every one of my dates has something so nice to say → shock face + split screen of text message from a guy we read: “You were glowing last night ❤️” we see name of guy.
2.Let me show you how this lightweight foundation can go from day to night flawlessly (voice over visual - talent shows product then shows day look followed by night look)
3.Nobody has time for dating let alone having to get fully ready after working all day, that's why you need this foundation right here (talent is getting ready to do make up routine and talks to camera)
4.I look and feel gorgeous day or night with THIS (voice over, + day makeup + outfit to to night makeup + outfit
5.You don't need a heavy foundation to get that date night flawless look (show flawless fuller coverage night/date makeup look)
Avatar: Date night diva/recently single over 40
She’s new to dating after being married a long time and she wants to feel like she’s putting her best self forward
Angle: from minimalist day look to bold date look CF is the only foundation you need because it wont settle into fine lines or age you
UGC photos to request:
Framework/description: repeat the above concept with a talent who is over 40. alter the script to include language like “I was married for 6 years and now I’m back in the dating pool” “I used to think I needed to have two different foundations - one for a lightweight day look and another heavier one for full coverage” “most foundations end up settling into my fine lines but not this one, at the end of the day I can just build on it to achieve a bolder date night look” “i’m not trying to look younger I’m trying to look like the most beautiful version of ME”
USPs to focus on:
light weight, doesn’t settle into wrinkles, looks like real skin, SPF, gentle ingredients
Hyaluronic Acid: it plump and smooth my skin..