Video 1

Avatar: The Makeup Minimalist (woman in her 30's who wears light makeup and deeply cares about ingredients and manufacturing) Angle: Safe and Gentle

**provide talent with lipstick and liner in the pink and nude shades

UGC Photos to Request:

1. Smile holding up the lipstick and liner
2. Before and after lip application
3. Comparison of minimal vs. bold lip look using the same shade
4. Flat lay of Meroda lipstick alongside a minimal make up routine
5. applying the lipstick

Framework/description: The Makeup Minimalist starts by expressing shock at how many people don't check makeup ingredients. She introduces Meroda Velvet Dream Lipstick, highlighting its cruelty-free status and safe, hydrating formulation. She demonstrates the buildable nature of the product, starting with a subtle application and gradually intensifying the color. Throughout, she emphasizes key ingredients and their benefits for sensitive skin. She stresses how she appreciates being in control of the intensity, allowing her to transition from her everyday minimal look to a bolder style when desired. She concludes by encouraging viewers to be more mindful of what they put on their lips, positioning Meroda as a trustworthy, versatile choice for conscious consumers.

Hooks to try:

1. "How are you not reading ingredients before putting makeup on your lips??"
2. "Finally, a lipstick that cares for your lips as much as you do"
3. "Minimal makeup, maximum peace of mind"
4. "Clean beauty doesn't have to be boring - here's proof!"
5. "From barely-there to bold: one lipstick, endless possibilities"

Video 2