Video 1

avatar: The Individualist (30’s)

angle: Finally confident enough to try red lipstick

UGC Photos to Request:

1. Photo smiling with all four lipsticks applied (one picture per color)
2. photo holding all four lipsticks
3. POV angle all four lipsticks open to show color range
4. Photo applying the red lipstick
5. Photo applying the nude lipstick
6. swatch all four colors on your arm

Framework/description: Voiceover broll UGC style concept. open with a visual hook showing talent in all four shades one after another, ending on red. After hook voiceover informs viewers “(create a montage of applying the different colors through this line) when I saw that this lipstick promised a hydrating velvet finish of course I had to grab all four shades. (land on a longer clip of her opening the red lipstick and looking nervous, then applying, then being blown away by how good the bold lip looks on her) I’ve never done a red lip before and the results honestly shocked me! Who is she? It’s absolutely true when they say a good red lipstick transforms you into a whole other woman because when I put this on my confidence shot through the roof. I mean just look at her!” Use futher language like “there is nothing that screams confidence like a bold lip” and have the script highlight how hydrating the lipstick feels, how intense the color builds out, and that it’s non-sticky and velvety smooth.

Hooks to try:

1. I put on red lipstick for the first time and didn’t even recognize myself
2. If you’re looking to feel more confident in your every day life you need to find your signature lip color
3. You’re absolutely underestimating the power of a bold lip
4. I can’t believe I waited so long to unlock this level of confidence