Ad angle: messaging around safe and gentle, using the need for acceptance and desire for tranquility in the sense of being able to rely on a product, not being anxious about their appearance. Lots of focus on the texture of the product.

Avatar: Combination skin balancer (24-35), Light coverage lover (24-35)

Reasoning: Many people feel anxious about their appearance, especially if they dont have a product they can rely on for those low self confidence days

Creative based around the below review:

certain foundations become dry and "break" during the day and I don't have that with this foundation it really ensures that my skin looks calm without being completely clogged up. I have almost used an entire bottle now My friends say that it looks good and some have bought it them selfs after seeing it on my face.

UGC photos to request:

  1. With other foundation vs with meroda
  2. Before and after (no makeup in the before)
  3. Holding the bottle
  4. Aesthetic product shots in bedroom etc

High production:

Concept:

  1. Opening: A model (28-32) with visible combination skin stands on the platform, looking slightly anxious.
  2. Close-up: The foundation bottle is introduced. We see the product being dispensed, focusing on its smooth texture.
  3. Application: The model applies the foundation. Split-screen shows before and after on different areas of combination skin.
  4. Texture demonstration: The platform's surface changes from rough to smooth as the foundation is applied, mirroring the skin's transformation.
  5. Comfort test: The model gently touches her face, smiling at the comfortable feel.
  6. Lighting change: Studio lights shift from cool to warm, showing the foundation's consistent appearance.
  7. Confidence boost: The model's posture and expression gradually become more relaxed and confident.
  8. Final shot: The model looks directly at the camera, serene and self-assured. The foundation bottle sits on the smooth platform beside her.