Ad angle: messaging around safe and gentle, using the need for acceptance and desire for tranquility in the sense of being able to rely on a product, not being anxious about their appearance. Lots of focus on the texture of the product.
Avatar: Combination skin balancer (24-35), Light coverage lover (24-35)
Reasoning: Many people feel anxious about their appearance, especially if they dont have a product they can rely on for those low self confidence days
Creative based around the below review:
certain foundations become dry and "break" during the day and I don't have that with this foundation |
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it really ensures that my skin looks calm without being completely clogged up. |
I have almost used an entire bottle now |
My friends say that it looks good and some have bought it them selfs after seeing it on my face. |
UGC photos to request:
- With other foundation vs with meroda
- Before and after (no makeup in the before)
- Holding the bottle
- Aesthetic product shots in bedroom etc
High production:
Concept:
- Opening: A model (28-32) with visible combination skin stands on the platform, looking slightly anxious.
- Close-up: The foundation bottle is introduced. We see the product being dispensed, focusing on its smooth texture.
- Application: The model applies the foundation. Split-screen shows before and after on different areas of combination skin.
- Texture demonstration: The platform's surface changes from rough to smooth as the foundation is applied, mirroring the skin's transformation.
- Comfort test: The model gently touches her face, smiling at the comfortable feel.
- Lighting change: Studio lights shift from cool to warm, showing the foundation's consistent appearance.
- Confidence boost: The model's posture and expression gradually become more relaxed and confident.
- Final shot: The model looks directly at the camera, serene and self-assured. The foundation bottle sits on the smooth platform beside her.