Video 1

avatar: The Make Up Minimalist 25-35, she doesn’t usually wear much makeup and when she does it must be lightweight and have a more natural, skin like finish.

angle: CF by Meroda is the perfect light weight foundation to achieve a more even skin tone without feeling or looking like you’re caked in makeup

UGC Photos to Request:

  1. smiling and holding the foundation
  2. Use foundation on half the face and leave the other half bare except for a small swatch of the foundation. Capture the photo while it is still white
  3. dab the foundation on cheeks, forehead, and chin and capture a photo with make up tool in hand while the foundation is still white
  4. capture a reaction photo with the foundation partially blended in
  5. capture a POV angle product in hand photo
  6. capture a “before” photo showing redness/uneven skin tone and/or darkness under eyes

Video 1

Framework/description: video inspo

Talent is telling a story about how she was complimented on her skin at least five times when she was out grabbing coffee and groceries. Following the hook she says “I’ve never had so many compliments on my skin before, people don’t even think that I’m wearing any make up. I don’t usually even like to wear make up but this foundation is so light weight I can barely even tell that it’s there, but the way it evens out my complexion and literally looks like my skin-but perfect. So for all my make up minimalist girls I had to put you on to this.”

She shows the product and while talking and then goes into a product demo to show the audience what she’s talking about while commenting on the skin-like natural look, how she was growing more and more self conscious of some redness and some darkness under her eyes but the foundation evens everything out. She loves that it lasts all day and doesn’t fade or sweat off and she’s experienced a huge confidence boost over all with all the positive comments and inquiries about what she’s been doing for her skin.

Hooks to try:

  1. If you don’t like wearing make up but want to wear make up this is the foundation for you
  2. (half done face) Just look at how this foundation evens out my skin tone and literally looks just like my own skin but better
  3. (green screen in front of a photo showing redness and/or darkness under eyes, in the green screen have the foundation on) You’ll never believe that this foundation can do all this and be so lightweight that I can barely tell it’s there