A great creative strategy will make or break your returns on Meta & TikTok.

We created a great creative strategy for this ad that is killing it for our client. One reason is because competitor didn't use that angle. We had to test this angle, based on our research.

Here is the breakdown:

https://giphy.com/embed/1OV3yWdQIMP2iwIuHv

Hook

Relatable visual hook depicting someone fidgeting to establish an emotional connection.

Showing anxiety and discomfort is something many people can relate to.

Instant bond and makes viewers more receptive

https://giphy.com/embed/gZzYed1gkHgIhhllmu

               **Social Proof**

               Showing third-party evidence to build   

               credibility early on.

https://giphy.com/embed/qCS7Vms709PdiKK3ei

https://giphy.com/embed/8wT8hZI7aRQVTdjqbI

Problem

The creator vulnerably shares her struggle with anxiety and depression and also educating viewers on the connection between oxidative stress and depression.

Vulnerability and honesty create authenticity education positions the product as a solution to a real problem.

Solution

intro of the product and how it help reduce inflammation and oxidative stress – the underlying causes of depression as previously established.

https://giphy.com/embed/ecWhRy0Cl4Z7tpZHvC

Outcome

We depicted the desired outcome of feeling bright, energized, and free from depression symptoms, creating an aspirational goal and envision themselves achieving.

this psychological motivation and makes the product more desirable.

https://giphy.com/embed/yRhGPQpMt8CFaTi35y

CTA

A clear and concise CTA to explain their one year warranty and to click shop now

<aside> 💡 If you're a DTC brand looking to High ROAS and better ad creatives, Get Your Free Ad Strategy HERE. (Giving out only 2 Audits per month)

</aside>