Ad angle:  Independence - they want to be unique and stand out in their style and appearance. Also a desire for social status as they look to set trends

Avatar: Young trendsetter (20-30)

Reasoning: Lots of young women are hunting for their style in their 20s, and want to find ways to stand out

UGC photos to request:

1. Holding lipstick up to face
2. Applying lipstick
3. Texture on the hand
4. Aesthetic product images
5. Before and after
6. fun poses/facial expressions with a bright lipstick on

High production:

Scene 1:

• Close-up shot of vibrant, boldly colored lips
• Camera slowly zooms out to reveal a young woman (mid-20s) looking directly at the camera
• She's wearing neutral clothing, making the lipstick the focal point

Scene 2:

• The woman applies the lipstick, shown in a stylized sequence
• Each swipe changes the lipstick color, paired with a quick change in her accessories

Scene 3: