Video 1

avatar: The Influencer (25-35)

angle: three go to looks all executed with Meroda Velvet Dream lipsticks and The Signature lip pencil

*provide talent with nude, red, and pink lipsticks as well as nude and red liners

UGC Photos to Request:

1. smile holding all three colors
2. swatch each lipstick with their respective liner and grab a photo of each
3. swatch all three lipsticks on your arm together
4. applying each lipstick in the mirror
5. applying each lipstick front view
6. before shot with no lipstick
7. grab a shot of your lips with only the liner for each liner
8. grab a shot of each finished liner and lipstick look

Framework/description:

this will be a non-narrated UGC video with an upbeat soundtrack and text on screen in which an “influencer” is showing her three go to lip looks featuring The Velvet Dream lipstick and Signature lip liners in pink, red, and nude. The idea is to encourage engagement in voting for their favorite combo/giving opinions in the comments, as well as encouraging purchasing to achieve the same finished looks.

Start with a visual hook teasing all three looks - flip through them then have the talent smile holding the three lipsticks and two liners to camera. For each color have her roll the lipstick up close to camera then apply it then strike some poses so the editing can be dynamic and fast paced.

Use text on screen to call out proper product color names and USPs of velvet matte finish and hydrating formula.